Coordinators

I am an Associate Professor of International Business and a Senior Fellow of the Higher Education Academy (HEA). Technically, I specialise in multi-level modelling of behaviours of multi-location enterprises. More generally, my research has an inclusive developmental agenda, that involves, e.g., international technology transfer, capability building of emerging market enterprises, green innovation, international business policy, and carrying capacity.

I have extensive experience in teaching and education, having been in various leadership roles such as director of student education in international business, postgraduate programme director, AACSB accreditation champion, the co-Chair of the Doctoral Symposium of the European Academy of International business (EIBA) for seven years, and the university’s pioneer in blended learning. My pedagogy research has focused on the intersection between racial divide, cultural frictions, and institutional failures in international student exchanges.

I have been invited by overseas institutions to provide academic advice on embedding pedagogy development into public education, on regional development, regional branding, and cross-border e-commerce education. More recently, I am contributing to the UK Government by providing expert voices on concerns on the societal impact of COVID-19. In 2021, I received the prestigious award, Women of Achievement, by the University of Leeds.

As a statistician and an artist by training, I am particularly interested in how scientific knowledge is received by users and how research and scholarly outputs may generate impact more directly by tackling real world problems, through effective teaching and education where an impact agenda is embedded. With this focus, I am developing a few initiatives. Most notably, on behalf of the AIB T&E SIG, I am spearheading the initiative, Mainstreaming Impact in International Business (“MIIB”).