Project aim

The Mainstreaming Impact in International Business (“MIIB”) initiative aims to meet increasing calls to advocate and advance International Business (IB) research in tackling urgent global issues, such as the Sustainable Development Goals (SDGs) and geopolitical uncertainties.

The development in our IB academic community has bolstered IB’s response to the 2030 Agenda and other grand challenges. With a stock of knowledge and evidence already accumulated and on-going invigorating efforts carried out by IB scholars, mainstreaming impact in IB has never been more important. The Teaching and Education Shared Interest Group (T&E SIG) of the Academy of International Business (AIB), is spearheading the disciplinary impact by launching the project, MIIB.

Achieving the project aim will involve actions in two stages. First, a pilot programme, involving a small number of participating institutions and the launch of an official project website. Second, a full programme, involving a network of participating institutions and a synthesis of intellectual outcomes of MIIB that will be directly fed to stakeholders, such as the United Nations, business communities, and academic institutions.

Project implementation

MIIB will be a strategic programme of teaching and research exchange activities embedded within current undergraduate, postgraduate, and MBA curriculums at participating institutions, utilizing education and research resources of associated AIB SIGs and international bodies. Exchange activities take place in the forms of:

  1. joint virtual guest lectures across institutions (a blend of synchronous and asynchronous sessions complemented with substantial Q&As to engage audience),
  2. coordinated international student research projects on topics such as SDGs, geoeconomics, and partnership development, with possible competition and award opportunities,
  3. co-creation of digital content of the MIIB programme by IB scholars and users internationally,
  4. a website that provides a home to IB Impact, and
  5. a digital infrastructure that increases the citations of IB research and impact projects appeared in MIIB.

As an executive coordinator at AIB T&E SIG, Dr Elizabeth Yi Wang, at the University of Leeds initiated this project and will be leading its pilot, drawing on support from her colleagues and home institution, and more importantly from the leadership of the AIB President, the T&E SIG, and the invaluable input from every member of the AIB community.

How to take part

We warmly welcome AIB colleagues and friends to take part in one or more of the following Impact Channels.

Channel 1 impact on users of your research:

Be our speaker and advocate! You will be featured on the MIIB digital platform with an explicit account of the impact of your research and scholarly outputs on the World, within and beyond academic. Your intellectual outputs including MIIB speeches will be cited more widely as we proactively reach out to all possible stakeholders.

Channel 2: Impact on undergraduate and postgraduate users

Incorporate MIIB joint guest lectures with one or more identified modules in partner universities and the Leeds IB undergraduate and postgraduate modules. Chosen modules will be aligned in terms of appropriate study levels, so that student can have effective conversations as users of IB impact knowledge.

Channel 3: Impact on practitioner users

Bring MIIB into MBA modules and the kind of “Virtual International Programme” of participating institutions, following similar format of the “international and cross-university” discussions used in Channel 2.

Channel 4: Impact on societal users

Launch MIIB Engagement Webinars that speak to policy makers, business communities, and alumni.

Channel 5: Impact on scientific users

A natural outcome of the above channels will be stakeholders’ interests in researching impact topics arising from MIIB discussions. Students will be particularly encouraged to conduct research in relevant areas, and MIIB will provide support, including a network to coordinate these topics (e.g., using a supervisors’ network), a mapping of the MIIB literature to help identify the impactful directions of student research, supply relevant methodology resources to ensure research is done with high quality. Outcomes will be recognized to honour the excellence in contribution by researchers and their supervisors. The MIIB will issue this recognition, likely in partnership with associated beneficiaries.

Be a part of an emerging community!

The outlook of MIIB is to eventually nurture a brand, an identity, and a platform of international stakeholders (researchers, students, alumni, business users, and institutional users) who can see impact and become motivated to fund projects, support grant applications, come to study at participating institutions, or join the AIB and its SIGs on account of IB’s leadership in generating impact.

Join us, to “internationalise” your scholarly influence, your programmes, your academic institutions, and your resources.

Get in touch

Please contact Dr Elizabeth Yi Wang at to express interest and obtain details of participating criteria and relevant processes.